
I find the knowledge that institutions overlook and give it the form it deserves. Over 25 years I have worked across advertising, journalism, qualitative research, oral history, and editorial co-creation – in the UK, Europe and the Americas. What connects all of it is the same practice: deep listening, academic methodology, and the clarity that comes from seeing a community or an organisation from the outside. I work with purpose-driven organisations through three services: Narrative Archives – building permanent digital homes for the stories of communities and places, using oral history methodology under the full ethical and consent framework of the Oral History Society (UK). Narrative Empowerment – finding people whose lived knowledge deserves a platform and has never been given one. Working with them editorially until their own words carry the weight they deserve. The published work belongs entirely to them. Narrative Alignment Audit – reading an organisation's communications as a qualitative researcher reads data: attending to what is present and what is conspicuously absent, and producing a report that identifies the gap between what the organisation says it stands for and what it actually communicates. I am a member of the Oral History Society (UK) and hold a degree in Communication Sciences from the University of Buenos Aires. I work bilingually in English and Spanish.
