M. E. Wasfi

I am M.E. Wasfi, a Dubai-based executive coach, decision-making authority, and author with 16 years of experience working with leaders in some of the world's most demanding environments, including boardrooms across the GCC and active conflict zones in the Middle East. I created the IVIC Decision-Making Framework, a methodology grounded in neuroscience, behavioral psychology, and strategic thinking, introduced in my internationally award-winning book Doubt to Certainty. My work sits at the intersection of human performance, self-awareness, and high-stakes decision-making. I hold an ICF PCC credential and am certified by the CPD Standards Office. What I bring to corporate groups and leadership teams is a genuinely rare combination: the intellectual rigour of a scientist, the practical tools of a seasoned coach, and the firsthand perspective of someone who has operated where decisions carried life-changing consequences. My sessions are designed to be immersive, direct, and immediately applicable. I deliver in both English and Arabic, and I have worked with organizations including Philip Morris International, British Airways, Unilever, ADNOC Distribution, Vodafone, Capgemini, and UAE and KSA government entities. I currently partner with EZRA Coaching, Hult Ashridge Executive Education, and Informa Connect Academy. I am based in Dubai and available for in-person and virtual sessions globally, as well as offshore projects.