Sarah Liong

I am a senior commercial leader and consultant with extensive experience in FMCG, wine & spirits, travel retail, and luxury experiential events across Asia. I have successfully led market turnarounds, brokered distributor partnerships, and designed premium activation for global brands. I am deeply experienced in delivering wine, cognac, and whisky education programs for leading companies and travel retailers, including DFS, Ever Rich, Lotte, Shinsegae, as well as restaurants and hotels. Holding WSET Level 3 certification, I have curated tasting sessions and educational experiences that blend craftsmanship, storytelling, and cultural appreciation. These sessions are designed to strengthen team cohesion, elevate client engagement, and inspire leadership presence. With a multicultural background and a career spanning Hong Kong, Korea, Taiwan, Japan, Guam, Mongolia and beyond, Sarah combines strategic problem‑solving with empathetic leadership. She is committed to shaping innovative approaches to workplace well‑being, creativity, and collaboration.