Signature Living Art
Transform your company’s values into a bespoke immersive masterpiece with your brand’s DNA.
Culture Vitale invites your leadership team to collaborate on a unique, large-format commissioned artwork embodying your company’s essence. Through three carefully crafted sessions led by Julia Martyn, our international commission artist known for expressive acrylics and natural material integration, your brand narrative is visually and emotionally immortalised.
A collaborative artwork that is uniquely you —your colors, your values, your essence.
Why a Signature Artwork?
“Visual art resonates deeply, capturing and communicating stories, values, emotions, and aspirations beyond words.”
1. Art ignites more of the brain than language
Engages visual, motor, emotional, and default mode networks at once. fMRI scans show it triggers the orbitofrontal cortex—same as love and reward. → Bypasses language; speaks directly to emotion and reward systems.
2. Art elicits emotional connection
Activates mirror neurons and somatosensory regions—we physically feel what we see.
→ Emotions are transmitted biologically, not just intellectually.
3. Art conveys universal values
Cross-cultural studies show shared emotional responses to symmetry, colour, and form. Cave paintings predate writing by over 35,000 years.
→ Art is a timeless, cross-cultural tool for transmitting meaning.
4. Art boosts recollection and deep understanding
Visual imagery outperforms text/audio for long-term retention. Abstract images activate the hippocampus, helping encode meaning.
→ Makes ideas stick and feel meaningful.
5.Art shapes and defines core identity
Engages self-related brain regions tied to reflection and personal relevance.
→ Helps individuals and groups define who they are and what they stand for.→ Makes ideas stick and feel meaningful.
Immersive Representation: Tangibly express your brand or organisation’s ethos, culture, identity.
Team Unity: Create deeper emotional connections and foster team cohesion, and capture your team spirit.
Impactful Storytelling: A lasting legacy capturing and evolving alongside your journey, celebrating your brand and its evolution.
3 Collaborative Sessions
Duration: Half-day
Decoding your DNA: Collaborative workshop to explore and define your brand values, colours, tones, and emotional landscape.
Artistic Direction: Interactive selection of the artistic style (abstract, wabi-sabi, conceptual and more) guided by the artist.
Team Brushstroke: Leaders symbolically initiate the artwork with personal brushstrokes using the pre-defined colour palette.
A Piece of Heart: Each participant identifies meaningful personal or company-related items (e.g., fabric, natural materials, paper) to integrate into the artwork, enhancing authenticity.
Duration: 1-2 Hours
Sneak Peek & Dialogue: A relaxed coffee gathering offering an exclusive preview of the evolving artwork.
Artistic Insights: Julia shares progress and artistic techniques employed and discusses next steps, feedback.
Interactive Integration: Participants personally place their meaningful items onto the canvas, solidifying emotional connections and refining the artwork’s narrative.
Duration: 2-3 Hours
The Great Unveiling: Imagine a festive launch/vernissage marking the completion of your commissioned masterpiece, complemented by music, sparkling wine, and gourmet refreshments.
Narrative Sharing: The artist details the artwork’s symbolic layers and creative journey.
Memorable Moments: Invite wider teams, stakeholders, and partners for broader celebration. Capture the celebration through professional photography for internal communications and external storytelling.
Catering, photography, and more available cost.
Impact Through Art
Employer Branding & Culture Alignment:
Integrate your visual narrative into your company’s brand and employee engagement initiatives.
Client & Stakeholder Engagement:
Use your signature artwork to enrich client experiences, fostering deeper emotional connections and recall.
Positioning & Legacy:
Establish an evolving visual anchor reflecting ongoing growth and evolution as a brand and company.
EVOLVING STORYTELLING
A ‘Living’ Embodiment
The artwork evolves organically with your team.
As members transition, their contributions to the artwork (memorabilia/brushstrokes) can be thoughtfully updated with that of members/leaders, ensuring your masterpiece remains a living, relevant emblem of your continuous growth and evolving company and team identity.
About The artist
The Artist
Julia Martyn is an international multidisciplinary artist whose signature mixed-media textured expressions uniquely capture story and emotion through a beautiful blend of paint and nature. She beautifully story-tells through expressionism, pop art, impressionism, wabi-sabi, abstract, and more.
Our Culture Vitale team have worked with:
Marriott, TF1, Sciences Po, Sony, LVMH, Paramount, NYU, Charis, Puig, Hewlett Packard, MOMA, and more.
Contact us.
To explore availabilities and options in your region.
Culture Vitale is based in Paris, France with a current focus on Europe. However, we are certainly open to discussing opportunities on a global scale.