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Workshops

BASIC PRINCIPLES OF WINE TASTING

Wine tasting training

A helpful guide to understanding wine using the (AIS) Italian Sommelier Association method. The tasting is divided into three key steps, one after the other.

Duration 120–60 min
Group Size 2–6

Workshop

Description

A helpful guide to understanding wine using the (AIS) Italian Sommelier Association method. The tasting is divided into three key steps, one after the other.

Benefits

Experience the three aspects of wine: visual, olfactory, and gustatory

Understand how context can influence tasting

Reflect on possible food pairings

Hosted by MASSIMO BENEDETTI

About the Host

Massimo is the founder of Peopleplus: life, corporate, business and career coaching- engagement, employer branding, internal com.

He has been working in communication field since 1987. He started his experience at Mc Cann Erickson Milan, he has given his contribute at the launch of Mc Cann Recruiting, the first recruitment advertising agency in italy. In 1994 was founder of Massimo Benedetti Employee Communication company involved in Employer Branding, Employee Communication and work/life balance. I’m also a sommelier very passionate of wines and its food pairing.

Open minded, cheerful with a natural attitude in finding new ideas, entrepreneurial spirit
I use to connect marketing/communication skills with Human resources experience
I use to analyse employees needs with qualitative survey. Project management, coaching, internal communication strategies and Art Direction are part of my past and of my present.
I absolutely love human relations. I’m proud to be a life&business humanistic coach.

Past Clients

Hewlett-Packard, Sony, Canon, IBM, STMicroelectronics, Nokia, Coca-Cola, Pirelli, Alcan, Alcoa, Ferrero, SKY, Wind, Sanofi, RCS, Bocconi University.

Focus Areas

Development/Coaching

Location

Alessandria, AL, Italia

Languages

English, Italian

Travel Locations

Italy, Europe,

Corporate Experience

Significant

Certifications & Credentials

Life, business, Corporate and career humanistic coach
Sommelier AIS

Past Experience Doing Sessions

Yes - Interactive

Client Requirements

Projector

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