Curating a Brand’s Soul: A Storytelling & Styling Workshop
Brand storytelling and styling
What it is Participants will learn how to build a compelling brand narrative and translate it into a cohesive visual identity, just as you have for major brands and indie companies. Activities The Brand Archetype Symphony –…
Group Creativity
Public Speaking
Storytelling
Workshop
Description
What it is
Participants will learn how to build a compelling brand narrative and translate it into a cohesive visual identity, just as you have for major brands and indie companies.
Activities
- The Brand Archetype Symphony – identifying a brand's core personality (e.g., The Sage, The Explorer, The Creator) and defining its narrative voice.
- Visual Vocabulary – a hands-on exercise where teams use curated images, colors, and textures to build a mood board that aligns with their defined brand archetype.
- The Editorial Pitch – teams practice pitching their newly defined brand story in a short, compelling presentation.
Benefits
Benefits
- Creates a consistent and authentic brand message that resonates with target audiences.
- Sharpens persuasive pitching skills and ensures narrative clarity.
- Translates abstract brand values into a tangible visual strategy for marketing and design.
Additional Experience Info
price per person flexible based on city/country, duration of class and expectation of clients
Hosted by Triston Brewer
About the Host
I am a creative director and cultural strategist with a foundation built on a unique stage: the world. As a performer who has performed and collaborated across five continents, I learned the art of communication not through a brief, but through breath, nuance, and emotional resonance. This discipline is the bedrock of my more than 30-year career working with both indie pioneers and major global brands. My expertise spans creative direction, journalism, styling, public relations, and education, with a specialized focus on Black American culture and assisting artists in navigating their singular journey. I have directed projects for Fortune 500 companies, cultivating a distinct tone and presence for each client that speaks directly to their audience. Having lived and worked across the globe, I bring more than just fluency in four languages; I bring a deep, nuanced understanding of cultural currents that enables me to produce premium, impactful content for any market. No two projects are the same, and my approach is always as distinctive as the clients I serve. Clients gravitate towards me when they want ideas that think outside the box and present a world view that connects with people from a multitude of backgrounds.
Client Requirements
Is there anything you require frowhiteboard, projector, microphone, depending on the venuem clients? Eg. microphone, whiteboard, projector, min. 20sqm space etc.
Focus Areas
Creative/CultureDevelopment/Coaching
Location
Porto, Portugal
Languages
German, English, Spanish, Portuguese
Corporate Experience
Significant
Session Types Offered
Interactive & Passive
Past Experience Doing Sessions
Yes - Interactive
Past Clients
GALECA
Photo Gallery