Heritage Marketing and Community-based Cultural Tourism
Heritage marketing and branding
(1) Cultural identity: People-centred Approach, (2) How to develop the main structure of a heritage marketing plan, (3) Heritage marketing: methods and methodologies, (4) Heritage branding- contextualising a branding approach regarding the heritage site’s context.
Attentive Work
Communication Skills Practice
Goal Alignment
Ideation
Workshop
Description
(1) Cultural identity: People-centred Approach,
(2) How to develop the main structure of a heritage marketing plan,
(3) Heritage marketing: methods and methodologies,
(4) Heritage branding- contextualising a branding approach regarding the heritage site’s context.
Benefits
By the end of the workshop, the participants will be able to:
(1) To understand the main dimensions of marketing a heritage site,
(2) To perceive the principles of a circular cultural tourism economy,
(3) To recognise the manifestation of cultural identity by the surrounding community marketing a heritage site, and at the same time, to match the visitors’ expectations conservatively,
(4) To represent the heritage values,
(5) To use up-to-date heritage marketing and branding techniques.
Hosted by Mohamed Amer
About the Host
Dr. Amer is a member of the ICOMOS International Cultural Tourism Committee. He participated in the ICOMOS International Charter for Cultural Heritage Tourism (2022) and multiple international heritage projects. He holds a PhD in heritage marketing and sustainable cultural tourism at Roma Tre University(Italy). Moreover, he obtained his M.A. in heritage conservation and site management from BTU Cottbus-Senftenberg (Germany). He has a multidisciplinary innovative research and professional background in (in)tangible heritage management, urban/rural heritage development, community engagement, visitor management and interpretation, heritage marketing and sustainable cultural tourism. He did many lectures and workshops at various international universities such as Uppsala University (Sweden), Heidelberg University and Hochschule Anhalt (Germany), Florence University, Roma Tre University (Italy), DAAD, and so on. For more information about the trainer via LinkedIn (www.linkedin.com/in/mohamedamerhcsm/).
Certifications & Credentials
PhD in Heritage Management and Sustainable Cultural Tourism, Roma Tre University, Roma, Italy (2023) M.A. in Heritage Conservation and Site Management, BTU Cottbus-Senftenberg, Germany (2015)
Focus Areas
Creative/CultureDevelopment/Coaching
Location
Sharjah - United Arab Emirates
Languages
Arabic, English
Corporate Experience
Significant
Session Types Offered
Interactive (eg. improv, group-art, yoga etc.)
Past Experience Doing Sessions
Yes - Interactive
Client Requirements
Microphone, A1 White Sheets, Whiteboard, Projector, Speaker, Suitable Space for Group Work, Colourful Cards, Magnetic Spots
Past Clients
DAAD Kairo Akademia
Photo Gallery