The Persuasion Code: The Cognitive Mechanics Behind Cialdini’s 7 Principles of Influencing
Persuasion and influence training
Masterclass Overview: Robert Cialdini's principles are frequently reduced to a checklist of sales tactics or manipulative tricks. In reality, they are behavioral science frameworks that exploit cognitive shortcuts the human brain uses to process information. This 1-hour intensive…
Cognitive Reframing
Communication Skills Practice
Metacognition Training
Negotiation Training
Workshop
Description
Masterclass Overview: Robert Cialdini's principles are frequently reduced to a checklist of sales tactics or manipulative tricks. In reality, they are behavioral science frameworks that exploit cognitive shortcuts the human brain uses to process information. This 1-hour intensive masterclass cuts through the surface-level marketing advice to deconstruct the neurological and psychological mechanics behind the 7 principles of influence. Participants will evaluate how to apply these frameworks ethically and effectively in leadership, L&D strategies, and cross-functional team dynamics under tight time constraints.
Target Audience: Leaders, Marketers, Sales Teams and L&D Professionals
Benefits
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Deconstruct Cognitive Mechanics: Understand the psychological shortcuts (heuristics) that make these principles effective.
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Differentiate Influence from Manipulation: Establish ethical boundaries and recognize when influence techniques cross into cognitive manipulation.
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Map Principles to Action: Apply the frameworks to real-world business challenges, including change management and team alignment.
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Critique Existing Biases: Identify and eliminate flawed assumptions in how your organization communicates and negotiates.
Hosted by Hesham Elansari
About the Host
Hesham Elansari is a Learning and Development trainer, coach and filmmaker and an award-winning public speaker who believes that the most powerful tool in any organization is a human being who has stopped "performing" and started leading. With over 15 years navigating the high-pressure landscapes like Amazon, Ford, and Nissan, Hesham has seen firsthand that the ultimate goal of training and coaching is the behavioral change.
He doesn’t follow the standard corporate script. Instead, Hesham blends the power of coaching, storytelling and world-class corporate training to create environments where people feel safe enough to speak about their real challenges. He observes with the eye of a photographer to help participants see their situations from a completely different perspective, asking the hard questions that allow them to discover their own answers.
Certifications & Credentials
Founder of Roxtar Productions – Dubai, UAE
Filmmaker & Photographer
Certified Trainer – Situational Leadership, Blanchard
Certified Practitioner – Influencing, Cialdini Institute
Award Winning Public Speaker – Toastmasters
Focus Areas
Creative/CultureDevelopment/Coaching
Location
Dubai - United Arab Emirates
Languages
Arabic, English
Travel Locations
GCC, North Africa, Europe, UK and Japan
Corporate Experience
Significant
Session Types Offered
Interactive & Passive
Past Experience Doing Sessions
Yes - Interactive
Client Requirements
Training room, Ppt projection and flipcharts
Past Clients
Amazon, Ford, Nissan and Stellantis
Photo Gallery