Visual Identity Mentorship

About the Host

Luis Alejandro Cuéllar-Varona studied industrial engineering at the Pontificia Universidad Javeriana in Cali, Colombia, where he graduated in 2001. For 12 years he worked in the marketing, sales and human resources areas of multinational and national companies until in 2009, he discovered his life’s passion: photography. He started studying and practicing it in Bogotá during his free time while he was working as a national sales manager for a Colombian company. In 2012 he decided to make a career shift: he quit his job, sold everything he had, traveled to Paris to pursue his passion and started a new life. He studied at the SPEOS Paris Photographic Institute, where he obtained a diploma as a professional photographer in 2013. After a few years of practice, he understood that he needed to delve deeper into the study of art and in 2016 he started studying fine arts at the École des Arts de la Sorbonne, where he obtained his BFA in 2018 and his Masters’ in fine arts on 2021. He works as a professional photographer in Paris, mainly in portrait, editorial and commercial assignments. His personal work focuses on the meaning of everyday life, its banality and naturalness; always in search of what for him is beauty: the deep connection with his soul through the numinous. He has published photography editorials in several magazines in France, England, Brazil, the United States and Colombia. He has also held exhibitions in galleries and institutions in the city of Paris. In 2021 he resumes his other passion: writing. At the end of 2022 he starts collaborating with the Franco-Latin American magazine Ojo Vulgar where he has published several of his short stories. His first book: a fictional story that mixes photography and literary narration, will be published in 2026.

Client Requirements

For the photography course: A place where we can sit comfortably to view the photos on my computer and give feedback. It could be a café, a restaurant, or an office room with a video projector. Important: if it is a café or restaurant, the venue must be able to seat all participants at a single long table made up of several small tables or a round table. For visual identity sessions, we need a quiet space where we can sit down and talk calmly and confidentially. This could be a restaurant, a café, or a meeting room. In both cases, it is important that it be a quiet place where we can speak at a normal tone without raising our voices in order to hear each other.

Past Clients

In my career as a human resources consultant, I worked with several companies in Colombia, including Suramericana and Bancolombia, among others.