Culture Vitale
Your Scented Story Hero

Deconstruct & transform your brand or corporate values into

Your Scented
Story

Presented by Andrius Poliachas

Global Sensory Leadership Expert

An immersive program bringing corporate values to life through scent.

Leaders and teams explore the essence of their values and translate it into fragrance notes, co-creating a signature perfume that captures what their brand truly stands for.

By engaging the senses, the experience deepens connection to shared values, strengthens identity, inspires aligned decisions and creates powerful storytelling for teams to carry forward.

Workshop experience
Perfume crafting
Andrius Poliachas

Crafted by

Andrius Poliachas

Founder Your Scented Story — Former General Manager Retail, Penhaligon's

Andrius is a luxury fragrance & brand leader with 15+ years shaping customer experience, leadership culture, and execution across Europe and Asia.

He connects strategy, storytelling, and culture, turning "values on a wall" into behaviours teams actually live.

Driven by personal experiences, he created Your Scented Story to help leadership teams translate purpose into tangible rituals and experiences — anchored through scent.

From Paris to London, Singapore to Hong Kong, Andrius's sensory expertise transforms diversity into alignment.

The Challenge

Why Values Matter

Today's challenge isn't defining values — it's activating them.

81%

consider a company's values a key deciding factor when choosing where to work.

3/4

of employees today feel disconnected from a brand's core values.

70%

of internal value-embedding initiatives fail due to uninspiring or non-engaging methods.

The Solution

Why Scent Works

Scent reaches the limbic brain in 0.2 seconds — faster than sight or sound. Bypassing analytical thinking, scents directly imprint emotion and memory.

Direct to Emotion

Scent signals go directly from the olfactory bulb to the brain's emotion and memory centers.

Global Vocabulary

Scent has no vocabulary of its own, forcing us to draw from all other senses and memories.

Powerful Medium

Describing scent draws from experiences, emotions, visuals, creating a medium for anchoring meaning.

The Brand Impact

+40% Recall

Stronger brand recall whenscent is paired with brand identity.

+15 Minutes

Average increased presence inenvironments infused with scent.

7/10 Remember

People remember a scent after one year(vs. half forgetting visuals after 3 months).

Deep Loyalty

Creates lasting emotional bondsthat transcend traditional marketing.

The Immersive 3-Phase Journey

Deconstruct

Value-to-Scent
Decryption Workshop

Deep cultural analysis to deconstruct the true meanings of core values, via all senses, into symbolic perfume notes.

Transform

Co-Creation with
Master Perfumer

Translating transformed value notes into an iconic fragrance, unique to your brand, crafted by a master perfumer.

Reconstruct

Implementation
Strategy Sessions

Develop strategic toolkit to impactfully leverage the new scent for culture, storytelling, alignment and more.

Uniquely yours: A journey and fragrance tailored to reinforce your brand values.

Led with expertise: Led through internal expertise on senses and leadership.

An evergreen strategic tool: An eternal brand extension and values anchor.

The Fragrance Triangle

The representation of your brand values in a harmonious sensory narrative, that leaves a mark.

1 2 3

Top Notes

Actionable, leading, energizing values

Heart Notes

Emotional, belief-driven, relational values

Base Notes

Foundational, support, legacy values

Values in a Bottle

The final fragrance is more than a product.

A Bottled Identity

A physical representation of your cultural identity.

Decision Anchor

A shared sensory anchor for aligned decision-making.

Storytelling Tool

A medium to communicate the unsaid layers of your brand.

Sensory Reminder

A constant reminder of purpose and team alignment.

Your Scented Story in...

HR & Employer Branding

Onboarding kits & programmes

Leadership & Decisions

Offsites & alignment sessions

Relationship Building

Stakeholder gifting

Brand Immersion

Office & activation scenting

Storytelling

A brand narrative tool

Plus, Much More

Detailed through our program

A pure exploration through the senses bypasses ego, jargon and conflict. Leading to true alignment.

Contact

Let's Create Your Scented Story

Bring your brand values to life, consistently.

Book a Discovery Call
Perfume bottles