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Who Are You When It Matters Most: A Leadership Identity Experience

Leadership identity and alignment

The most consequential decisions leaders make are rarely about strategy. They are about identity: who they are when the pressure is highest, what they will and will not compromise, and whether their actions align with what they actually…

Duration 45–75 min
Group Size 6–24

Workshop

Description

The most consequential decisions leaders make are rarely about strategy. They are about identity: who they are when the pressure is highest, what they will and will not compromise, and whether their actions align with what they actually stand for.

This session draws on the Identity pillar of the IVIC Decision-Making Framework, developed through 16 years of coaching C-suite leaders across the GCC and directing field operations in active conflict zones in the Middle East, where knowing who you are under pressure is the difference between clarity and paralysis. The framework is introduced in the 6x internationally award-winning book Doubt to Certainty and is the foundation of a CPD-accredited certification program trusted by organizations across the GCC and globally.

Through guided reflection, paired conversations, and group sharing, participants reconnect with their core values, articulate what they stand for under pressure, and leave with a sharper, more honest sense of how they show up when it matters most. The session is deeply personal without requiring vulnerability beyond what each participant chooses. The result is a room that feels more aligned, more self-aware, and more ready to lead together.

Ideal for leadership offsites, team development days, high-potential cohorts, and executive retreats.

Benefits

  • Deeper self-awareness and personal clarity. Participants reconnect with their core values and understand what drives their decisions under pressure, producing a clearer, more grounded sense of identity that extends beyond the session into everyday leadership and life.
  • Stronger empathy and interpersonal connection. The paired conversation and group sharing format creates genuine human connection within the team. Participants understand each other at a level that typical professional interactions rarely reach, building trust and cohesion that lasts well beyond the session itself.
  • Improved alignment between personal values and professional behavior. A significant source of leadership fatigue is the gap between who a leader knows they are and how pressure pushes them to behave. This session closes that gap, producing leaders who feel more integrated, more authentic, and more at ease in their roles.
  • Elevated team cohesion and psychological safety. When individuals feel seen and understood by their colleagues, the group dynamic shifts. Teams that have shared a session like this collaborate with greater honesty, take more productive risks, and support each other more effectively under pressure.
  • Renewed motivation and sense of purpose. Reconnecting with what truly matters, at a personal and professional level, is one of the most powerful sources of sustained motivation available. Participants leave energized, focused, and clearer on why the work they do matters.
  • A lasting shift in perspective. Rooted in field-tested methodology and informed by 16 years of coaching senior leaders across the GCC and directing operations in active conflict zones, this session offers participants a perspective on themselves and their leadership that is genuinely rare and genuinely memorable.

Hosted by M. E. Wasfi

About the Host

I am M.E. Wasfi, a Dubai-based executive coach, decision-making authority, and author with 16 years of experience working with leaders in some of the world's most demanding environments, including boardrooms across the GCC and active conflict zones in the Middle East. I created the IVIC Decision-Making Framework, a methodology grounded in neuroscience, behavioral psychology, and strategic thinking, introduced in my internationally award-winning book Doubt to Certainty. My work sits at the intersection of human performance, self-awareness, and high-stakes decision-making. I hold an ICF PCC credential and am certified by the CPD Standards Office. What I bring to corporate groups and leadership teams is a genuinely rare combination: the intellectual rigour of a scientist, the practical tools of a seasoned coach, and the firsthand perspective of someone who has operated where decisions carried life-changing consequences. My sessions are designed to be immersive, direct, and immediately applicable. I deliver in both English and Arabic, and I have worked with organizations including Philip Morris International, British Airways, Unilever, ADNOC Distribution, Vodafone, Capgemini, and UAE and KSA government entities. I currently partner with EZRA Coaching, Hult Ashridge Executive Education, and Informa Connect Academy. I am based in Dubai and available for in-person and virtual sessions globally, as well as offshore projects.

Certifications & Credentials

ICF PCC, International Coaching Federation
CPD-Accredited Program Designer and Facilitator, CPD Standards Office UK
Certified Training Director
NLP Master Practitioner
Certified Culture Assessor
MBA, Strategic Management, Victoria University Switzerland

Past Clients

Philip Morris International, British Airways, Unilever, ADNOC, Vodafone, Capgemini, Heineken, DIFC, UAE Government entities, KSA Government entities, Informa Connect Academy, EZRA Coaching, Hult Ashridge Executive Education

Focus Areas

Development/Coaching

Location

The Dubai Mall - 3 Sheikh Mohammed bin Rashid Blvd - Burj Khalifa - Downtown Dubai - Dubai - United Arab Emirates

Languages

Arabic, English

Corporate Experience

Significant

Session Types Offered

Interactive (eg. improv, group-art, yoga etc.)

Past Experience Doing Sessions

Yes - Interactive

Client Requirements

No specific requirements. Sessions available in person and virtually, in English and Arabic.

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