alicia schweiger

A communications expert with over 25 years’ experience in sales & marketing for luxury goods, I have been fortunate to steer numerous large scale growth projects across 50+ countries for some of the world’s most iconic lifestyle brands. From fashion to perfume and watches, I have built up luxury business across the globe and digitally, finishing with my own brand of Swiss cosmeceuticals, Elixseri, in 2020. My company Minodiaire offers transformative education programs in sales, marketing, communications, inclusion and leadership topics. Based in Zurich and certified in Adult education and coaching, I currently teach university students in luxury management, and I train professionals in storytelling, personal branding, negotiation and leadership. I am a vocal advocate for women’s issues in Switzerland, actively supporting female leaders and entrepreneurs through event keynotes, workshops and coaching. A US-Swiss citizen, I speak English and French fluently and conversational German.. I have lived and worked extensively in New York, Zurich, Tokyo and almost 10-years in Paris France. I am now completing a second master’s degree at the University of Zurich in Digital communications and AI.