
I am a business leader with over 25 years of experience in Financial Services Marketing and Creative Consulting . I am also a published author of crime fiction . My seemingly disparate portfolio career seamlessly integrates high level corporate advisory and creative storytelling. As a certified Creative thinker and head of Ideatree a creative consulting vertical, I use creative frameworks and art-based practices to design programs that promote innovative thinking and solve complex business problems.
I have established myself as an Author and Cultural advocate in the UAE as a Golden Visa recipient in the Creative & Talented category. My work is largely aimed at honing literary skills of the community through Creative workshops and promoting the use of public spaces in the UAE like Libraries and Parks to showcase creative talent and engage community participation.
As an Associate Director with Teamwork Arts I support the promotion and execution of two flagship cultural events in the UAE - India by the Creek and Noor Festival of Lights.