Francine Sim

Consumer Insights & Innovation Strategist with 10+ years in FMCG and F&B-related product development, specialising in human-centred mindset and approach. My true passion is simple: it is all about people. Whether at work or in my personal life through volunteering, I thrive on connecting with others, building empathy, and finding problems that matter. I believe that the most powerful results come from engineering empathy – systematically transforming deep human understanding into actionable ideas and strategies. By bridging the critical gap between what is desired and what is possible, I can create measurable impact in business and organizations, as well as individuals.