Neus Portas

I am a creator, visual artist, researcher, writer and speaker working at the intersection of archetypal thinking and creativity. My work explores how creative practice (automatic writing, collage, and painting) becomes a tool for self-knowledge and for navigating real decisions.
I teach in university master's programs on branding and lateral thinking in desig, and I speak regularly on creativity and symbolic language for both general and professional audiences.
My flagship project, Las 12 Mujeres que hay en ti ("The 12 Women Within You"), is a 12-week program built around twelve feminine archetypes drawn from symbolic and astrological structures — each paired with a specific creative exercise, such as automatic writing or collage.
I'm have also adapted this framework into a 90-minute interactive workshop format for groups who want a concentrated experience of self-inquiry through creative practice.
Under Creative Leadership, I bring the same archetypal framework into corporate settings, helping professional women recognize and activate different modes of leadership depending on the moment they're facing: starting something, communicating it, consolidating it, transforming it, or inspiring others around it. I link the moment to the tools that each archetype brings on leadership.
I use symbolic and archetypal language strictly as a tool for reflection, never as prediction, and I deliberately keep my approach intellectually rigorous but fresh, dynamic and, of course, full of creative energy.