Choose Your Chapter: A Custom Cultural Experience
bespoke cultural storytelling workshop
fully customisable session built around a theme chosen by the client — this might be a region, a value (resilience, belonging, ambition), an occasion (an anniversary, a new market launch, a DEI moment), or even a destination tied…
Workshop
Description
fully customisable session built around a theme chosen by the client — this might be a region, a value (resilience, belonging, ambition), an occasion (an anniversary, a new market launch, a DEI moment), or even a destination tied to an upcoming offsite. Around that theme, the facilitator draws flexibly from a toolkit of formats: short readings, guided storytelling, a writing prompt, language/cultural trivia, or discussion, to build a bespoke session tailored to the group's size, goals, and available time. No two sessions are the same; the format adapts to the theme and the audience, while the throughline of language, story, and culture stays constant.
Benefits
This format gives clients full ownership over relevance: a session themed around "resilience" ahead of a tough quarter lands very differently from one themed around "new beginnings" for an office relocation, and the client picks which conversation they actually need. It's especially well suited to companies who want something more bespoke than an off-the-shelf workshop, or who are pairing the session with a broader offsite theme and want full alignment. Because the format flexes, it also works across a wide range of group sizes and time slots, making it one of the most adaptable offerings on hand.
Hosted by Aicha El Alaoui
About the Host
A multilingual cultural facilitator and founder of Words in Motion, working at the intersection of language, creativity, and cross-cultural communication. With an academic foundation spanning Oxford and the LSE, and experience teaching, writing, and producing cultural programming internationally, I bring together intellectual depth and creative practice to help teams connect more meaningfully with one another and with the people they serve. I design and facilitate workshops on storytelling, creative writing, and cross-cultural literacy, supporting cohesion, relationship development, and authentic communication within organisations. Working trilingually in French, English, and Arabic, I draw on a global, multicultural perspective to help companies navigate diverse markets and build stronger internal culture.
Certifications & Credentials
MSc in Middle East and North Africa Studies, University of Oxford (Distinction)
MSc in International Political Economy, London School of Economics (High Honours)
BA, King's College London (First Honours)
Public Relations Certificate, PR US
Past Clients
American Arts Center, Global Shapers, Rabat Patrimoine, Chellah, Horniman Museum (London), Hekayyatna (London), We speak citizen, La Maison de l'Oralité, Palais Tazi
Focus Areas
Location
Rabat, Morocco
Languages
Arabic, English, French
Travel Locations
Europe, North America, MENA region
Corporate Experience
Significant
Session Types Offered
Interactive & Passive
Past Experience Doing Sessions
Yes - Interactive
Client Requirements
Microphone if it is a big group, projector for some workshops
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