Alicent Wong

I help high-achieving women expand their potential to receive more success, income and influence.

My biggest strength is seeing what's already inside people that they've somehow forgotten—their resilience, resourcefulness, and ability to move through uncertainty without hesitation.

I spent 20+ years helping Fortune 500 brands build highly effective marketing strategies, and co-founded a 7-figure digital marketing agency in Sydney. But a glowing CV doesn't protect you from imposter syndrome and self-doubt. I know because I lived it.

After 10+ years of deliberate self-development work and becoming a certified NLP practitioner, I discovered the real problem: it's not a confidence gap. It's an identity gap.

High-achievers often don't believe they deserve to be where they are, so they overwork, second-guess decisions, and hold themselves back. That erodes performance, leadership, and career progression.

I get excited about breaking that cycle. When someone stops playing defence and starts leading from what they actually know, it changes everything, for them, their teams, and their organisations.

Through 1:1 coaching, workshops, and speaking, I use neuroscience-informed strategies to help people make clearer decisions, trust their judgment, and become the leaders they're capable of being.

I work with high-achieving women and organisations. Whether you're transforming your own leadership or building capability and confidence in your team, I specialise in cutting through self-doubt and the mental blocks that keep talented people underperforming