Diana Andrasi

I’m Diana, an Amsterdam-based Art Director and Spatial Experiential Designer with extensive experience in crafting immersive and interactive experiences across retail, exhibitions, live and video sets, and events. Over the past years, I’ve led design teams through the entire creative process, from concept and storytelling to production and final execution, always with the aim of creating environments that spark wonder and open new perspectives. If I would describe my goals as a creative, it would be to create moods through spaces and bespoke experiences with narratives that matter.

My background is strongly rooted in experiential design, with projects at the intersection of art, performance, and fashion. I have collaborated with artists and fashion designers to develop bold interventions that blur the boundaries between physical and digital, while drawing inspiration from cinema, theatre, and performance culture. Currently, I am volunteering with the Fringe Festival, which continues to deepen my engagement with live artistic expression and experimental storytelling.

In addition, I am particularly interested in exploring experiential culinary formats where taste, materiality, and atmosphere come together to create memorable multisensory experiences.

With a practice that moves fluidly across disciplines, I would be thrilled to bring my creative perspective and collaborative spirit to Culture Vitale’s network, contributing to projects that celebrate cultural vitality and foster meaningful encounters. This truly seems like an exciting opportunity and I would love to explore how I could fit into this diverse group of professionals you are currently curating.