Audriza Sen

Audriza Sen is a psychology and wellness professional and Chief Operating Officer at Wellscend Technologies, a Dubai-based wellness technology company working at the intersection of wellness, artificial intelligence and behavioural intelligence. She holds an MSc in Applied Psychology and brings together a background in psychology, operations, research, communications and cross-functional project coordination.

In her role at Wellscend, Audriza works across the development and operations of the platform, coordinating with internal teams and external partners and helping translate the company’s vision into practical systems, experiences and initiatives. Her work has given her a particular interest in how people make decisions about their wellbeing, how technology can support those decisions, and how behavioural science can be applied to create more meaningful and sustainable change.

Her professional interests sit at the intersection of applied psychology, behavioural science, wellness and emerging technology, with a particular focus on motivation, behaviour change, decision-making, self-awareness and sustainable wellbeing. She is interested in taking psychological and behavioural concepts beyond theory and translating them into practical, accessible frameworks that people can apply in their everyday lives and work.

Audriza is also developing workshops and educational experiences around behavioural science and psychology. One of her current concepts, The Motivation Paradox, explores the gap between knowing what we should do and actually doing it, examining the psychological and behavioural mechanisms that influence motivation and action.

She is passionate about making psychological science accessible and relevant, and about helping individuals and organisations understand not only what influences behaviour, but why and what they can do differently as a result.