Coco Li

I am a PCC-certified executive coach, cross-cultural leadership consultant, and facilitator working at the intersection of psychology, business execution, and global leadership.

With over 1,500 hours of coaching experience and years of delivering leadership programs across China, APAC, and the Middle East, my work focuses on helping leaders and multicultural teams operate effectively under pressure.

My background combines:
• Applied Psychology (M.A.) with research experience at Boston University • Executive coaching and leadership development across Fortune 100 organizations
• Cross-cultural strategy and China–Global business advisory
• Sales and commercial leadership experience earlier in my career

I specialize in translating cultural friction into performance advantage. In high-stakes, authority-sensitive environments, silence, hierarchy, and misalignment often undermine execution. I help leaders decode these invisible dynamics and design structures that build trust, clarity, and accountability across cultures.

My work is particularly relevant for:
• Multinational organizations operating between China and global markets • GCC and Middle East organizations working with international teams
• Senior leaders navigating growth, change, and cross-border collaboration

I believe leadership today requires not only competence, but cultural intelligence, psychological safety, and structural clarity. My approach is practical, systems-oriented, and grounded in real delivery experience — not theory alone.