Ida Thyrring Bredkjær

Keynote speaker and facilitator Ida Thyrring – sociologist, competitive CrossFit athlete, performance coach and Founder of Built For This – helps leaders, talents, and teams perform at their best in high-performance environments. She brings together real-world organizational experience, elite athletic discipline, academic rigor, and a grounded, vibrant human presence. Her work centers on one essential question: how do we thrive, find direction and follow our natural sense of inspiration amid uncertainty and high stakes? Ida has several years of experience as VP of People & Performance at the Copenhagen-based tech scale-up GetWhy. She works at the intersection of human potential, business results and thriving in life. With years of hands-on experience, Ida works closely with start-up founders, first-time leaders, emerging talent, all curious, driven and entrapreneuial by heart. Her approach draws on a new and fresh perspective on human potential. One that points to a liberating and powerful truth: we are never lacking potential – we are made of it. Even in the midst of pressure and change, we always have the capacity to find direction, regain clarity, sharpen focus, and create meaningful and true progress. This understanding sets her work apart and creates lasting impact. On stage and when facilitating, Ida brings a distinct energy – present, sharp, and deeply engaging. Ida is the founder of Built For This — a concept and growing community for leaders and teams ready to access the potential they already carry. Built For This is the platform from which Ida speaks, and the concept behind all her keynotes, workshops, coaching, content and programs.