María Martínez López

I’m a Creative Director, Art Director, and Illustrator with over 11 years of experience in the advertising industry, working with global brands such as Coca-Cola, Heineken, and Movistar across leading agencies like Ogilvy, VML, and McCann. Throughout my career, I’ve developed and led large-scale campaigns in highly competitive environments, where creativity becomes a key differentiator. This experience has given me a deep understanding of creative processes, including how to navigate pressure, overcome creative blocks, and consistently deliver strong, effective ideas. Through my creativity sessions, I offer practical tools and exercises designed to help individuals and teams unlock their creative potential and develop new ways of thinking. These sessions are built on the belief that creativity is a skill that can be trained, not just an innate talent. By encouraging curiosity, experimentation, and a fresh approach to problem-solving, I help participants gain confidence when facing the “blank canvas” and approach challenges with a more open, flexible, and innovative mindset.