Marjadi Kooistra

I’ve always believed that real change begins with people — when we feel seen, trusted, and inspired, we can achieve so much more than any system or structure alone could deliver. My career has grown and became about empowering people, organizations, communities, and ecosystems to thrive together by connecting purpose, strategy, governance, and finance.

Being a monetary economist, I grew through senior roles as CIO, CEO, and Managing Director in asset management and institutional investment. I’ve learned that while numbers and frameworks matter, it’s People, Purpose, and Trust that make transformation possible. Over the past decade, my focus has grown into sustainable and nature-based finance, designing structures, funds, and governance frameworks that not only deliver results, but also nurture collaboration, transparency, and long-term resilience.

I’ve had the privilege of working on initiatives that bring together investors, communities, and regulators — from the Blue Carbon Governance Framework™️ to hybrid bonds, private equity funds, and conservation finance programs. What I love most about this work is seeing how shared purpose can unite very different perspectives, turning ambition into meaningful action for people and the planet.

Being also an executive coach and facilitator, I create safe spaces for reflection, learning, and connection — helping leaders and teams bring their best selves to the work. I believe that strong governance, empowered people, and a shared sense of purpose are the foundation of resilient organizations and lasting impact.

✨ At the heart of it, I am driven by the simple belief that when people and systems align around what truly matters, extraordinary things can happen. I’m energized by opportunities to build initiatives that leave a real, lasting difference — for communities, nature, and the systems that support them.💙

I am the Co-Founder & CEO of TogetherForTheBetterGood, a platform focused on sustainable impact, leadership wellbeing, and human-centred transformation.