Floral Design & Operations Mastery Program

Core Value Proposition

This course creatively channels students’ energy toward a defined goal. It empower people to continue showing up and making progress toward other defined goals, and teaches them that there are creative and self-starting practices within all roles.

Ideal Participants

Individuals seeking to transition into professional floral design, or those who wish to level up their hobbyist skills through robust, business-aware design practices.

Participant Outcomes

Define envisioned piece and its elements
Attain proficiency in custom centerpieces and dutch-style bouquets.
Develop a professional-grade floral care routine including hydration management and plant food formulation.
Establish efficient inventory workflows for seasonal blooms.

Organizational / Employer Benefits

Develop advanced floral installation and design techniques
Master botanical care routines for product longevity
Gain practical insight into professional inventory-ordering practices
Learn to shape pricing strategies and manage project profitability
Refine client intake workflows to deliver personalized floral experiences

Phases / Modules Details

-Module 1 (3 hours): Define the vision
-Module 2 (3 hours): Order the Materials
-Module 3 (3 hours): Research the Maintenance
-Module 4 (3 hours): Design the Product
-Module 5 (4 hours): Reflect on the People (Classmates,) Process (Other Phases,) and Product (Floral Piece)

Typical Session Structure & Flow

-Floral Ice-Breaker
-Design Warm-Up
-Complete an activity associated with one of the following Modules:
-Module 1 (3 hours): Define the vision
-Module 2 (3 hours): Order the Materials
-Module 3 (3 hours): Research the Maintenance
-Module 4 (3 hours): Design the Product
-Module 5 (4 hours): Reflect on the People (Classmates,) Process (Other Phases,) and Product (Floral Piece)
Activities include (but are not limited to):
-A Requirements Assessment
-An Inventory Calendar
-A Data-Driven Process Map
-An Originally-Designed Product
-An Informed Post-Mortem
-Reflection Discussion

Notes:
-Each Session follows that of a standard business plan.

-Pacing and assignments can be adjusted per client needs.

-Energy flows from creative minds, through to precise movement, and closes with intentional creation

Required from Client

-Space with natural light, access to water, ability for space to get wet
-Gardening gloves for specific flower options ti be included
-Vases

Measurable Outcomes

Gains in students’ ability to design ideal-state, and execute their vision
Increased logistics accuracy through consistent repetitions of correctly ordering inventory for repeatable quality of product
Improved creative thinking through design principle eductions within floristry practices

Program Files