Culture Vitale Culture Vitale

Workshops

THE ARTIST’S EYE

creative makeup masterclass

THE ARTIST’S EYE 120-Minute Masterclass + Live Makeup Demonstration A highly interactive and visually captivating experience that brings the rules of fine art to life through a live creative makeup demonstration on a model. Participants watch art unfold…

Creativity, Innovation Sprints & Design Thinking Personal Branding, Style & Identity Soap, Skincare & Natural Cosmetics Making Visual Thinking, Ideation, Graphic Communication
Request a quote for this session
Duration 90–120 min
Group Size 5–500

Workshop

Description

THE ARTIST’S EYE

120-Minute Masterclass + Live Makeup Demonstration

A highly interactive and visually captivating experience that brings the rules of fine art to life through a live creative makeup demonstration on a model. Participants watch art unfold in real time—learning how composition, balance, color theory, and refinement shape elevated creative outcomes across disciplines. Throughout the session, Yvonne engages directly with the audience, breaking down the choices, the “why,” and the strategic impact behind every stroke. This format blends education with artistry, resulting in a session that is as beautiful to watch as it is transformative to learn from.

Best for: Creative and brand teams ready to develop hands-on visual intelligence and practical creative strategy.

Benefits

Benefits for Creative & Brand Teams

  • Strengthen visual intelligence to make faster, more effective creative decisions
  • Apply fine art and design principles to elevate digital content, campaigns, and consumer touchpoints
  • Improve strategic refinement skills — knowing what to adjust and why
  • Build a shared creative language that streamlines collaboration and reduces revision cycles
  • Increase brand consistency and elevate execution across all deliverables
  • Enhance critical thinking for stronger presentations, feedback, and approvals
  • Understand how creative choices directly influence brand perception and business outcomes
  • Witness real-time creative problem-solving through live design adjustments
  • Boost confidence and creativity while maintaining alignment to brand strategy
  • Leave inspired and equipped to deliver higher-impact creative work with clarity and purpose

Hosted by Yvonne MacInnis

About the Host

Yvonne MacInnis Global Beauty Education Leader | Professional Makeup Artist | Author & Speaker Yvonne MacInnis is a distinguished beauty industry leader with more than 20 years of experience driving artistry excellence, performance growth, and brand-building initiatives across global markets. She has held senior education and artistry roles for some of the most prestigious brands in the world – including Charlotte Tilbury, Marc Jacobs Beauty, and Make Up For Ever, training thousands of artists, building impactful education infrastructures, and partnering with retailers to unlock measurable sales results. With a unique blend of high-level creative expertise and business strategy, Yvonne has supported major commercial launches, elevated VIP experiences, and executed best-in-class education programs that align artistry standards with corporate objectives. Her career includes leading backstage teams at New York and Paris Fashion Weeks, supporting celebrity talent, and collaborating with internationally acclaimed photographers and creative directors on beauty campaigns. Yvonne is the author of the forthcoming professional development book, THE ARTIST’S EYE, a framework designed to strengthen critical thinking, visual literacy, and leadership in creative teams. As a keynote speaker and masterclass educator, she empowers beauty professionals to elevate their decision-making, embrace innovation, and deliver world-class results in fast-evolving retail and digital environments. Dedicated to growing people and businesses, Yvonne champions a culture of creativity, accountability, and continuous improvement – helping brands drive engagement, retention, and loyalty through education that truly transforms.

Focus Areas

Creative/CultureDevelopment/Coaching

Languages

English, French

Travel Locations

Worldwide (+ flight, hotel and per diem costs additional based on location)

Corporate Experience

Significant

Session Types Offered

Interactive & Passive

Past Experience Doing Sessions

Yes - Performing

Past Clients

Marc Jacobs, NARS, Make Up For Ever, Charlotte Tilbury

Photo Gallery

Workshops Creative & Team Building THE ARTIST’S EYE