Case study · Dubai, United Arab Emirates
An incentive trip in Dubai, produced with an Amsterdam agency
An Amsterdam incentive agency, a European payments company’s top 60 sellers and partners, and four days in Dubai built to reward them.
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- Ravinder
- Sandeepan
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The trip at a glance
Culture Vitale designs incentive trips in Dubai with event and incentive agencies. For an Amsterdam agency producing the President’s Club of a European payments company, the four-day trip rewards the top 60 sellers and partners with falconry at a desert sunrise, a performance session with an Olympic coach, a chef’s table of Emirati cuisine, a creative atelier and an awards night with live music.
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Our Partners Led
“…beautifully orchestrated. It was pure magic.”
Ex-Director, Burberry
The brief
The agency’s client wants its best people to feel rewarded: a trip they will talk about all year and want to earn again. The agency producer needs one partner in Dubai for every experience on the programme, working to the agency’s brief and under its name with the client.
The format and the experts
Four days, five signature moments:
- Desert sunrise: falconry and breakfast in the dunes as the sun comes up.
- Performance: an Olympic coach on how champions prepare, perform and recover.
- Chef’s table: Emirati cuisine, told course by course by a culinary storyteller.
- Creative atelier: a hands-on afternoon, from perfume to calligraphy, with something to take home.
- Awards night: the President’s Club ceremony with live music to close the trip.
The setting
A Dubai resort for the stay, the dunes outside the city for the sunrise, and private spaces for the chef’s table and the awards night. From October to April the programme lives outdoors; in summer the desert moments move to sunrise and the rest into the resort’s private spaces.
The outcome
Sixty top performers fly home with a trip they will talk about all year and a reason to earn the next one. The agency presents one programme to its client, with one partner in Dubai behind every moment.
Questions buyers ask
Can Culture Vitale support incentive agencies in Dubai?
What are good incentive trip experiences in Dubai?
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Top Creativity and Wellness Experience Platform of the Year
Manage HR Magazine named Culture Vitale its Top Creativity and Wellness Experience Platform of the Year. Behind the award stands a network of thousands of experts, each chosen for the room they lead.
Thousands
Experts and experiences
50+
Locations
2014
Established (The Socialites)
10 to 1,000+
Guests at event scale
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